Imaginative More
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50%†‬free, 1994
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50% free is a screen-printed poster in a limited edition.
ChatGPT about the work:
The phrase "50% free" or "50% extra" is often used as a marketing strategy to entice consumers to buy a product or service. It's a tactic that appeals to consumers' desire to get more for their money and creates a sense of value and satisfaction.
In the work 50% free, however, there is a certain degree of manipulation in that strategy, as it is not possible to compare the product with a previous state where no extras were included. The work points to the importance of consumers being aware of this tactic and thinking critically about whether it is really a good deal.
In general, it is important to remember that advertising and marketing are often designed to influence our behavior and emotions in a certain way. By being aware of this and thinking critically, we can make more informed decisions and avoid being manipulated by marketing strategies.
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50%†‬freeâ€, ‬1994
Silkscreen print on flourisent paper
50†‬x 70†‬cm
Edition of 20