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Brand Takeover


Ramsø, 1992

Ramsø is a series of paintings that show well-known brands' graphic expressions. The brand name has been replaced with the artist's name in the same colors and graphic style


ChatGPT about the works:


The series of Ramsø paintings explores the relationship between people and brands by replacing the original brand's name with the artist's name in the same graphic style and colors. This creates the illusion that the artist is a monopolized brand that can produce and distribute all existing products.


The concept challenges our perception of how brands influence our identity and consumption habits. By replacing the name of a trademark with another name, but still retaining the graphic expression, the artist shows that the name of the trademark objectively has no meaning when it comes to identifying a brand.


The Ramsø series of paintings can thus be seen as a critique of the power that brands have over our perception of the world, and a reminder that it is our own perception and consumption behavior that creates meaning around these brands.


Originally 9 works were created for the exhibition Ramsø at café Krasnapolsky in Copenhagen in 1992. The exhibition was curated by fellow student Olafur Elisson. Since then, several trademarks have been manipulated by Ramsø and the series of works is continuously getting bigger.

From left to right:

Ramsø‭ (‬House of Prince cigarettes‭), ‬1992

Ramsø‭ (‬McDonalds restaurant‭), ‬1992

Ramsø‭ (‬Pepsi cola‭), ‬1992

Ramsø‭ (‬Karat coffee‭), ‬1992

Ramsø‭ (‬Ariel washing powder‭), ‬1992

Alkyd paint on canvas

150‭ ‬x 150‭ ‬cm

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